How the American Heart Association Built a Global E-learning Extended Enterprise
Since 2004, online learning courses have been a critical component in achieving the American Heart Association’s mission: “Build healthier lives, free of cardiovascular diseases and stroke.” And because the more people reached, the more lives are saved, AHA developed an online course distribution strategy that allows it to easily offer online training to millions of learners across the globe through an effective network of partners and resellers — making CPR and first aid courses accessible any place anywhere, at any time, worldwide.
Michael Hulley, international director of the emergency cardiovascular care division of AHA, and Deb McMahon, president and CEO of Scitent Inc., will share how AHA created this multichannel distribution network, using technology to manage and deliver course inventory throughout the world. Hulley and McMahon will also outline how AHA built a successful adoption model for its partner networks, enabling the continual growth and success of AHA’s online course catalog.
During this workshop, attendees will:
Learn how to develop a strategy for e-learning distribution to reach nonmembers and untapped new learner audiences.
Apply lessons learned so e-learning can generate surplus or nondues revenue to help advance your strategic goals and mission.
Learn how to build a business model/compelling pricing model for resellers and distributors to grow a successful course distribution network.
Michael Hulley & Deb McMahon
Michael Hulley, MBA, is International Director of the Emergency Cardiovascular Care division of the American Heart Association (AHA) and directly responsible for all management aspects of AHA’s global team offices, serving more than 100 million people worldwide. In addition to managing the global training center teams and partnerships, Michael liaises with the international medical community in 20 countries, manages the material development and distribution in 14 languages, develops and maintains 27 distribution channels from four international warehouses. Having lived and worked in more than eight countries, Michael has a vast multi-cultural understanding.
AHA is the world’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke and the global leader in CPR education training.
In 2013, he received the ECC International Staff Person of the Year Award from the AHA. Michael has presented at numerous international health, development and business meetings and conferences in the Middle East, Asia, Europe and Africa.
Deb McMahon, PhD, President and CEO of Scitent, Inc., sets the strategic vision for Scitent’s business and technology services. Deb applies nearly 25 years of experience in education to help organizations develop their eLearning business, including the American Heart Association (AHA), American Medical Informatics Association (AMIA), the University of Virginia and Virginia Department of Health.
Deb received the 2015 Entrepreneur of the Year Award from the Charlottesville Business Innovation Council and the 2015 Founding Cville Award from the Tom Tom Founders Festival. Scitent received the 2015 Community Service Award of CLO’S Learning in Practice Awards. Deb has presented at numerous domestic and international events, including AMEE Global Alliance for Medical Education (GAME) meeting in Glasgow, ASAE regional meetings and the Virginia Society for Human Resource Management (SHRM) and Leader’s Edge Confidence in Women.