Move Fast, Think Big: Building a Brand Leader

Calusa Ballroom D-H

HGTV took a big idea — a cable television network devoted to all things home — into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who’ll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.

Keynote Address