Global Practice Leader
Ed O’Boyle is an accomplished marketing professional and consultant who helps organizations around the world align and drive their employee and customer engagement. His expertise in branding, purchasing patterns and behavioral economics enables a wide range of clients to optimize performance by better understanding and managing the intricacies of human nature.
As Gallup’s global practice leader, O’Boyle oversees strategic vision for the company’s workplace and marketplace practices. He is responsible for turning ideas into innovation using Gallup’s leading-edge science and discoveries as a guide. O’Boyle was instrumental in developing the company’s B2B framework, which empowers clients to achieve exponential increases in performance through customer engagement and impact.
O’Boyle brings more than 18 years of marketing and branding experience to Gallup. He previously served in roles in brand management, strategic planning, and innovation at Diageo, Capital One, and Frito-Lay. O’Boyle earned his master’s in business administration from the University of North Carolina at Chapel Hill and his bachelor’s degree in business administration from Virginia Commonwealth University in Richmond, Virginia.
The purpose of performance management is to improve productivity and quality of work, but traditional approaches have consistently fallen short. In fact, according to Gallup’s latest research, only two in 10 employees strongly agree that their performance is managed in a way that motivates them to do outstanding work. Ed O’Boyle, global practice leader, will…