speaker-info

Ryan Hamilton

Emory University’s Goizueta Business School

Ryan Hamilton
Associate Professor of Marketing
Emory University’s Goizueta Business School


Ryan Hamilton is a consumer psychologist whose research investigates shopper decision-making. In particular, he is interested in how brands, prices and choice architecture influence decision-making at the point of purchase. His research has been published in some of the top academic journals in marketing and management, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science and Organizational Behavior, and Human Decision Processes. This research has also been featured in The New York Times, The Wall Street Journal, Time, USA Today, CNN Headline News, Reuters, and The Financial Times. Hamilton’s most recent book, “The Intuitive Customer,” focuses on managing the customer experience. Hamilton is a member of Goizueta’s Behavioral Research Lab, which brings together faculty, students and business leaders to develop applied experimental approaches helping to understand human behavior in the business context. He has become a champion of business experimentation as a discipline to drive strategic business innovation and growth for organizations.

My Sessions

Experimentation As a Driver of Innovation

Estero C

Business growth and change hinges on innovation, but how do you know if the choices you make will pay off? More and more, businesses are using an experimental approach to test new ideas and determine the better course of action. During this 60-minute workshop, you will learn more about experimentation as a business discipline and…

Workshop
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