speaker-info

Yvette Birlew

Sally Beauty Holdings

Yvette Birlew
Lead, Learning & Development
Sally Beauty Holdings


With more than 17 years of learning and development experience in multiple industries, Yvette Birlew creates engaging and effective learning and development programs that help her organization achieve strategic goals and employee engagement. Birlew currently leads the corporate L&D team for Sally Beauty Holdings, and has enjoyed leveraging technology to deliver practical real-time development, improve business efficiencies and drive innovation. Most recently, Birlew and her team broke the mold on the traditional LMS launch by starting first with the associate in mind. By giving people the voluntary development they asked for rather than what the company wanted first, they achieved their first-year adoption goal in just over three weeks.

Birlew is graduate of the University of Texas at Austin, and lives with her son in the suburbs of the DFW Metroplex.

My Sessions

How Sally Beauty is Using Technology to Move the Needle on Employee Engagement

Estero A

Sally Beauty Holdings (SBH) has over 5,000 stores in 13 countries.  2016 annual consolidated sales of over $3.9B make SBH one of the largest retailers of specialty beauty products in the world.  With this footprint come many of the issues that retailers struggle with – Recruitment, Employee Engagement, and Retention.  In spite of these challenges,…

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